Quick ValuesSM Privacy Policy

Last Updated: 04/04/2011


What This Privacy Policy Covers

This policy covers how Kelley Blue Book Co., Inc. ("KBB") treats information which identifies you and/or your company (“identifying information”) that KBB receives and collects from www.quickvalues.com. The identifying information we collect may include your name, company name, address, phone number, and/or e-mail address. Once you provide KBB with identifying information, you are not anonymous to us.

There may be links from the Quick Values Web site to third party information and service providers who may collect identifying information from you in order to provide you with information or services. KBB has no control over the privacy policy of any third party company, so please examine their privacy policy prior to submitting any identifying information. This privacy policy only applies to the Quick Values Web site.

Information Collection and Use

KBB collects identifying information when you: request information for products or services, contact us with questions or comments, and order products and/or services.

When you visit KBB pages, we may collect certain information about your visit from your browser, including the Internet Protocol (IP) address through which you access the Internet, the date and time you access the Quick Values Web site, the pages that you access while at the Quick Values Web site and the Internet address of the Web site from which you linked directly to the Quick Values Web site. KBB aggregates non-identifying visitor information for statistical purposes. This information is used to help improve the Quick Values Web site, analyze trends, and administer the site.

KBB uses your identifying information for the following general purposes: to fulfill your requests for products and services, to contact you about your account (or otherwise if we have your permission), to customize the content and advertising you see, and to improve our services. KBB uses aggregate and non-identifying information to conduct research and to provide reports for KBB business partners and customers.

Information Sharing and Disclosure
KBB does not rent, sell, or share identifying information with other people or nonaffiliated companies except to provide products or services you've requested, when we have your permission, or when you elect to receive information from products and or services from KBB's business affiliates (finance, insurance, etc.).

Please be aware that when you provide identifying information to KBB and authorize KBB to share the information with a third party, your identifying information becomes the property of KBB and/or the third party. KBB and/or the third party may use your identifying information to process your request and provide valuable services. KBB will only share your identifying information with trusted third parties under a confidentiality agreement or similar arrangement that restricts the third party from sharing your identifying information with others.

Please note that whenever you opt in to receive future communications from a third party, your information will be subject to the third party's privacy policy. If you later decide that you do not want that third party to use your information, you will need to contact the third party directly, as KBB has no control over how third parties use information. You should always review the privacy policy of any party that collects your information to determine how that entity will handle your information.

We respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims. We may also transfer the identifying information if KBB is acquired by or merged with another company.

KBB may utilize various third party service providers (including Omniture), to track and analyze non-identifiable aggregate usage information from visitors in order to continuously improve the quality of the Quick Values Web site. All data collected by third party service providers on behalf of KBB is owned and used only by KBB.

KBB may set and access KBB cookies on your computer. A cookie is a small text file that is placed on your hard drive by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a Web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. For example, if you personalize a Web page, or navigate within a site, a cookie helps the site to recall your specific information (such as your ZIP Code) on subsequent visits. This simplifies the process of delivering relevant content, eases site navigation, and so on. When you return to the Web site, the information you previously provided can be retrieved, so you can easily use the site's features that you customized.

KBB may let other companies, such as business partners, set and access their cookies on your computer. Other companies' use of their cookies is subject to their own privacy policies. Advertisers or other companies may have access to KBB's cookies.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of this or other Web sites you visit.

Web Beacons
KBB uses Web beacons (also known as clear gif technology, or action tags) to access KBB cookies inside and outside our Web site and to collect data and allow other companies to collect data. Web beacons may be used to assist in delivering cookies on our site. This technology is a tool we may also use to compile aggregated statistics about the Quick Values Web site usage, such as how many visitors clicked on key elements (such as links or graphics) on a page. We may share aggregated site statistics with other companies, and we may allow other companies to place their clear gifs or cookies on our site.

Protection of Children's Identifying Information
Quick Values is a general audience site and does not knowingly collect any identifying information from children.

Changes to this Privacy Policy
KBB may occasionally update this privacy policy. When we do, we will also revise the "last updated" date at the top of the privacy policy. If we make material changes to this privacy policy, we will place a prominent notice at the top of the privacy policy and you will also see the word "Updated" next to the Privacy Policy link on the front page of the Quick Values Online Web site. We encourage you to periodically review this privacy policy to stay informed about how we are helping to protect the identifying information we collect. Your continued use of the service constitutes your agreement to this privacy policy and any updates. Please direct any questions or comments regarding our privacy policy to Kelley@kbb.com.

Your California Privacy Rights
For information on Your California Privacy Rights, see California Notice of Information-Sharing Disclosure.